Building Patient Financing into Your Marketing Strategy
59% of patients forgo dental care due to cost fears. And, for those who do visit the dentist, payment considerations are top of mind before ever stepping foot in the office.
When it comes to helping patients commit to their dental care, providing financing options can be a powerful tool to help patients plan and budget for the treatment they need—especially when it comes to aligners.
However, patients need to know financing options exist before sitting in the chair. When patients are aware of flexible payment solutions upfront—on your website, through email and text communications, and in-office—they experience less financial stress, leading to higher case acceptance, fewer cancellations, and increased production for your practice.
Course Objectives
How to integrate financing into each stage of the patient journey
What channels to leverage to maximize marketing success
What successful financing marketing looks like with real-life examples
How to modernize patient financing to enhance the patient experience