It's one thing to get people in the door asking for Invisalign, another thing entirely to close the case. Having a predictable system for communicating value and gaining patient commitment to treatment makes investing in marketing for a $100,000 day much less intimidating.
Six figure Invisalign days aren't something that happen by accident. It takes a foundational understanding of marketing in general and familiarity with at least a few of the digital ad platforms to pull one off successfully. This is more true in 2022 than ever.
Converting prospective patients into happy, paying patients is a practice growth strategy that is too often overlooked in favor of easier-to-fix systems like HR and Accounts. However when conversion is the focus there is greater emphasis on communication which results in fewer people falling through the cracks and better clinical outcomes for the patients who value them.
In dentistry we often use terms that attempt to soften what we really mean. We say “production” when we really mean “sales” and “case acceptance” when we really mean “selling treatment.” Some words just seem out of place in Dentistry. But are they? If we can get over these hang ups and understand the process behind them, we can then adopt strategies to do them more effectively.
Help doctors improve case acceptance by identifying key steps in the sales pathway.
Highlight that case acceptance is a process rather than an event
Make your marketing work better with a deeper understanding of these key concepts:
The audience and platform are important so choose these wisely
Effective marketing takes time so make a plan and stick to it
If you believe in your solution, then selling is serving
This presentation will be packed with lessons learned after growing multiple practices while working fewer days and limiting practice to fun, elective dental solutions.
